Our Approach
Everyone has olfactive ability, preference and memory, regardless of expertise in perfumery. Each person will relate differently to a range of materials and sensations based on the life they’ve lived. We want to bring into awareness the places that our fragrances take you. Each of our fragrances has its own intention and story, and when experiencing them we encourage you to look inwards, trust your own olfactive judgement, and celebrate your own cultural character.
Production
Every fragrance has been formulated and bottled by perfumer Ezra-Lloyd Jackson. We send our formulas to our material supplier in Grasse, Accords et Parfums, who compound the fragrances. We receive the compounded oil, mix them with ethanol and floral waters, and then filter and bottle the fragrances ourselves.
Performance
Our fragrances are alcohol-based, formulated with 20% fragrance concentrate and 12.5% hydrosols (waters). The hydrosols enhance the way the fragrance smells and feels on the skin, giving a more hydrating and refreshing sensation. Each fragrance is designed to last up to six hours, radiating from the skin throughout the day.
Application
Apply your desired amount to each wrist. Slowly rub together without creating friction. Dab above your collarbone and to the back of your neck. Spray onto your clothes for increased longevity.
Our Story
Ezra-Lloyd Jackson is an artist from South London and is deya’s Perfumer and Creative Director. Ezra has been working in the fragrance industry for the past 7 years, and received training at Olfiction from Pia Long and Nick Gilbert, with mentorship from Marianne Martin. Ezra’s scent practice spans across commercial and artistic projects. He has worked with various artists including Anthea Hamilton, R.I.P Germain, Julian Knxx, Ronan Mckenzie, showing work at the V&A, ICA, Barbican, FACT Liverpool, and at the Venice Biennale.
Riley Agutter is deya’s Brand Director. Graduating as a Crankstart Scholar from the University of Oxford in 2022 with a BA in Philosophy, Politics and Economics, he began his career in fragrance with internships at International Flavours and Fragrances (IFF) and The Fragrance Foundation UK. Riley’s research practice focusses on the relationship between aesthetics, luxury, class and culture, exploring how a progressive approach to fragrance creation and brand practise can widen and deepen access to aesthetic experiences.