Diasporic Perfumery

deya’s mission is to bring new stories, realities and priorities to the creation, production and consumption of fragrance products, evoking sensibilities of closeness and connection with community

In collaboration with SELASI by Ronan Mckenzie

The Responsibility of Intimacy

‘Responsibility’ journeys through three stages of forming an ever-flowing and fortifying partnership:

The Power of Celebration, Acts of Consistency, and The Warmth of Embrace


The signature fragrance


A fragrance to ground your spirit and immediately locate your internal sense of home and belonging, as you carry yourself forward into unfamiliar environments


A celebration of the London palette


The childhood joy and metropolitan nostalgia of black grape 


Listen to perfumer Ezra-Lloyd Jackson and brand director Riley Agutter review deya's first 6 months